Brera Apartments & SIHOT with IDeaS Integration
Customer Success Story
“Manual pricing is no longer an effective or reliable strategy. The effect of our investment has been cumulative, as our hotels are recording higher rates while taking a hands‐off approach to setting them”
–Amelie Nussdorfer, Revenue Manager at Brera Apartments
By automating the pricing adjustment process, Brera is able to redirect its staff’s time and effort to more strategic initiatives.
Results:
- Agility to manage pricing efficiently
- Better market segmentation and analysis
- More effective marketing strategies by recognising demand patterns
- Automation of manual tasks, saving up to 2 hours per day
Founded with the mission to provide long‑stay guests with a home away from home, Brera Apartments has consistently delivered high‑quality stays for business travellers, new job holders, and relocators. Every Brera apartment is equipped with a kitchen and strategically located near employers to facilitate convenience for guests , whose average stay lasts around 30 nights
1. Automation enables agility and efficiency
Challenge:
With a continuously growing number of apartments, the manual pricing and setting restrictions became challenging. The company needed a solution to optimize operations and maintain profitability amid their expansion.
Solution:
The integration of SIHOT.PMS and IDeaS’ revenue management system provided agility in pricing, enabling Brera to swiftly react to changing market conditions.
Additionally, the system offered advanced forecasting capabilities, giving the team a clearer picture of future demand for more strategic decision‑making.
By automating the rate adjustment process, the company transitioned from spending approximately two hours daily on manual rate adjustments to an automated system that adjusted rates in real time based on bookings. This automation drastically reduced the workload of the team and ensured optimal pricing.
“Due to the industry’s rapid growth, manual pricing is no longer an effective or reliable strategy. The effect of our investment has been cumulative, as our hotels are recording higher rates while taking a hands‐off approach to setting them”
Amelie Nussdorfer, Revenue Manager at Brera Apartments
2. Better market segmentation and revenue opportunities
Challenge:
Before the integration, Brera’s market segmentation lacked depth. Segments were defined, but a thorough analysis was missing, a challenge that was largely due to the limitations of the previous system and the time constraints of manual rate management.
Solution:
After the integration, SIHOT and IDeaS transformed this approach, making it possible to dissect and understand each segment’s performance in detail. With this granular level of insight, Brera could examine which segments were outperforming, which ones required a boost, and where most of the revenue was coming from.
The agility introduced by the system’s independent rate pricing created opportunities to maximize revenue from different business scenarios. By allowing rates to fluctuate independently based on demand, Brera could simultaneously cater to the needs of long‑term guests while capitalizing on high‑demand periods.
All of this has been supported by the SIHOT and IDeaS teams, who have been instrumental in empowering Brera’s team with support for queries and robust training programmes. This has enabled Brera to effectively exploit the full potential of the integrated system.
“Before working with IDeaS, it was challenging to identify our areas for revenue improvement. Now, thanks to IDeaS’ agile pricing capabilities, we can set independent rates and maximize revenue from various business segments while testing to find our strengths and weaknesses. Thanks to this technology, we better understand our business as a whole
Amelie Nussdorfer, Revenue Manager at Brera Apartments
Summary:
The integration of SIHOT and IDeaS brought about a fundamental shift in how Brera approached revenue management, taking it from a manual and labour‑intensive process to an automated one. It not only elevated efficiency levels but also provided the team with actionable insights: indispensable information in today’s data‑driven hospitality sector.
Amelie Nussdorfer
Revenue Manager at Brera Apartments