SIHOT reshapes delivery for holistic approach to development and customer support

Jan 16, 2023 | Press release

Global PMS restructures with new COO and Head of Operations in midst of expansion and growth

SIHOT has restructured its global team in light of its recent expansion to respond holistically to market developments and customer

Diogo Llorente has been promoted to Chief Operations Officer (COO) to the newly formed Operations business unit encompassing technical and hotel support, data centre management and project management, reporting directly to SIHOT’s board of directors. The reshaping of the international teams comes following the hotel management system’s expansion in Portugal, Turkey and Austria to align to customer business needs.

Reporting to Llorente, Michael Wernet takes the role of Head of Operations to support SIHOT offices globally to transition to a single business unit and maintain excellence in delivery. As part of the company’s reorganisation, 20 newly created positions across
the business have become available to meet demand within the 200+ strong global team.

In addition, Jochen Conrad, Chief Executive of SIHOT will lead a new internal task force to assess, manage and maintain the scalability of SIHOT systems to continually deliver optimum performance and ensure stability for its global customer base.

“With these structural changes we will ensure that our client support remains excellent. By forming one Operations unit to break open “Silos”, we will improve communication and cooperation across all departments,” said Carsten Wernet, Chief Executive, SIHOT. “It’s important to create processes and ensure there are clear responsibilities to manage the prioritisation of tasks and respond proactively to customer needs and market changes. We’re on a mission to be a leading light for hospitality technology, creating an environment where staff can evolve and recognise the achievements and contributions they are providing to the business and our customers.”

This follows the formation of dedicated product and system development teams using an agile methodology utilising specialists from across different business units.

The hotel modular management system’s revised partner program has proved popular with over 50 new applications connected already in 2022.

SIHOT has been undergoing transformation as it doubles down on its efforts to deliver contactless, omnichannel, automated and smart solutions to the hospitality sector that streamline operations and data management to reduce pressures on staff. Following
the expansion of its partnership programme and API’s, hospitality companies can benefit from a PMS tailored to their hotel property and guest experience. Find out more at


SIHOT ( from GUBSE AG is one of the leading, modular hotel management software systems designed for leisure resorts, hotel chains, mice hotels, camping and hostels. The SIHOT hotel management platform covers all operational
processes with full customisation, offering a highly qualitative and complete property management solution. Established in 1986, GUBSE AG employs around 200 people at seven global locations with SIHOT used in around 3,500 top hotels worldwide. Among
SIHOT’s global customers include Accor, Best Western Hotels & Resorts, Motel One, FTI Group, Wyndham Hotels & Resorts, Meininger Hotels, MantraHotels, Alannia Resorts and Collegium Glashütten Zentrum für Kommunikation GmbH.