The SIHOT Blog
Travel trends: ‘slow travel’
Hot on the heels of consumer demand for travel and hospitality companies to be more sustainable, hotels are embracing the growing ‘slow travel’ trend which sees guests seeking a more relaxed and slow-moving experience, embedded with a true local flavour…
Make more from MICE business
As MICE travellers begin returning, hotels need to up their game to maintain these valuable contracts and up the ante for revenue generation. MICE travellers can be a picky bunch, with the need to provide exceptional service at each touchpoint as well as cater to very specific needs and preferences…
The importance of loyalty programmes in hotels
A well constructed loyalty programme benefits both the guest and the hotel. For hotels and resorts, loyalty schemes are a great way of securing first-party data, and truly understanding your specific guest profiles, helping you best assign human and financial resources to further improve your business
How to reduce your operational costs with technology
Hoteliers are turning to technology to assist in operations, housekeeping, maintenance and guest services. Systems and automation are helping to reduce the pressures on an already over-stretched staff and enable them to deliver a better guest experience by removing many administrative processes that have been a burden on team time. So too in the process, reducing costs by improving efficiencies in the team.
The art of upselling: how technology is helping hotels sell more
Upselling is a vital sales technique. It’s the process of selling higher priced or additional products or services to an existing customer. To be successful at upselling, you need to understand what is important to your customer and match your products to their needs and wants.
Enabling hotels to deliver a luxury digital hotel experience
A hotel’s PMS may be hidden from the view of guests, but they’re the crux of providing exceptional service throughout your business. Luxury properties need systems they can rely on to assist them in delivering luxury living and hospitality services. While the PMS takes care of core functions such as reservations, front-desk operations and payments in one convenient system, it also needs to facilitate a digital guest experience that can be relied on.
Where AI is making an impact in hotels
At the end of 2022, just 13% of travel businesses were AI mature with the capability to unlock more potential from the business, leading to phenomenal financial performance achieving 50% revenue growth. Industry publication Skift estimates there is a $28m impact on travel with AI. In a sector struggling with staffing and recruitment, AI will be the saviour of many repetitive and administrative tasks that can be automated.
Make summer extra sunny: how hotels can boost bookings for Summer 2023
Whether your business is pacing behind expectations, or you are looking to fill the last few beds on peak dates, maximising your share of business during the peak Summer travel period is key to a successful year. Read on for tips on how to boost your hotel bookings for Summer 2023.
CREATING THE PERFECT TECH STACK FOR YOUR HOTEL: BUILDING GUEST RELATIONSHIPS WITH A CRM
A customer relationship manager (CRM) is a vital tool for hotels when integrated with your wider technology stack. Pulling data from a property management system (PMS) and other integrations, a CRM benefits more than just your marketing department; it provides your whole operation with vital guest information to provide the very best customer experience.
Optimise profit with Revenue Management Systems
The hospitality industry is one of the most dynamic and competitive industries, and as such, hotel operators are constantly searching for ways to maximise revenue and improve efficiency.
One of the most effective ways to do this is by implementing a Revenue Management System (RMS) that fits your hotel’s specific needs and integrates with the Property Management System (PMS).
CREATING THE PERFECT TECH STACK FOR YOUR HOTEL: CHANNEL MANAGERS
A hotel’s availability and bedroom rates can change for multiple reasons. Booking pace may drastically pick up or be slower than forecast; rooms may need to be put out of service for maintenance; a special event may be announced in your destination, giving you scope to increase rates. This is where a channel manager is key – saving hotel teams’ time, and ensuring information is automatically updated as and when necessary across every sales channel.
Know your guests to increase profitability: Why guest communication tools are needed in your tech stack
By gathering information about guests’ likes and dislikes, hotels can personalise every engagement, using information to create tailored experiences. Not only do personalised experiences result in increased profitability and build stronger guest relationships, they also increase guest loyalty.
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