The SIHOT Blog
Where AI is making an impact in hotels
At the end of 2022, just 13% of travel businesses were AI mature with the capability to unlock more potential from the business, leading to phenomenal financial performance achieving 50% revenue growth. Industry publication Skift estimates there is a $28m impact on travel with AI. In a sector struggling with staffing and recruitment, AI will be the saviour of many repetitive and administrative tasks that can be automated.
Make summer extra sunny: how hotels can boost bookings for Summer 2023
Whether your business is pacing behind expectations, or you are looking to fill the last few beds on peak dates, maximising your share of business during the peak Summer travel period is key to a successful year. Read on for tips on how to boost your hotel bookings for Summer 2023.
CREATING THE PERFECT TECH STACK FOR YOUR HOTEL: BUILDING GUEST RELATIONSHIPS WITH A CRM
A customer relationship manager (CRM) is a vital tool for hotels when integrated with your wider technology stack. Pulling data from a property management system (PMS) and other integrations, a CRM benefits more than just your marketing department; it provides your whole operation with vital guest information to provide the very best customer experience.
Optimise profit with Revenue Management Systems
The hospitality industry is one of the most dynamic and competitive industries, and as such, hotel operators are constantly searching for ways to maximise revenue and improve efficiency.
One of the most effective ways to do this is by implementing a Revenue Management System (RMS) that fits your hotel’s specific needs and integrates with the Property Management System (PMS).
CREATING THE PERFECT TECH STACK FOR YOUR HOTEL: CHANNEL MANAGERS
A hotel’s availability and bedroom rates can change for multiple reasons. Booking pace may drastically pick up or be slower than forecast; rooms may need to be put out of service for maintenance; a special event may be announced in your destination, giving you scope to increase rates. This is where a channel manager is key – saving hotel teams’ time, and ensuring information is automatically updated as and when necessary across every sales channel.
Know your guests to increase profitability: Why guest communication tools are needed in your tech stack
By gathering information about guests’ likes and dislikes, hotels can personalise every engagement, using information to create tailored experiences. Not only do personalised experiences result in increased profitability and build stronger guest relationships, they also increase guest loyalty.
Tap into traveller and industry trends in 2023
From a year of catering for pent up demand to a year of reimagining travel: 2023 is set to be the beginning of travellers seeking deeper and more connected experiences. And it will be no easy year, as consumers navigate managing tight finances due to the impact of energy bills, inflation, and interest rates, while very much looking to get out and explore the world.
Capture the remote worker guest segment
The rise of remote working, powered by technology changes, has led to unprecedented growth in the number of ‘digital nomads’ – offering a burgeoning market for hoteliers to tap into.
Not connected yet? The importance of Metasearch in hotel distribution
Metasearch engines allow users to compare hotel prices in one place, making the channel choice easier. According to Google, travellers invest in planning their holidays up to 36 days and more than 40 touch points in several devices. A large part of the OTAs’ sales come from metasearch engines. If your hotel can also be present with their direct sales, why not participate?
HOTELS REQUIRE 24/7 SUPPORT FROM TECH PROVIDERS
Customer support is critical when hotels modernise their tech stacks, operations and guest experiences. Technology inspires guest loyalty, increases revenue and drives growth, but finding time for busy employees to master new systems is not easy. The unexpected is bound to happen and, without strong support, hotels are soon lost and floundering – putting their tech investments at risk.
OPTIMISING SEASONAL PEAKS WITH A PMS
As Easter approaches, hotels start to activate plans for the coming summer season. But today’s travellers are not as bound by high and low seasonality as they once were. How can hotels keep on top of ever-changing consumer trends and optimise their sales and operational performance year-round? That’s where a PMS is invaluable.
HOTELS TURN UP THE LOVE FOR VALENTINE’S DAY
From simple offerings that highlight your hotel’s facilities and services to opulent exclusive experiences, Valentine’s is an occasion hoteliers should fall in love with.