Travellers are increasingly focused on integrating health and wellness elements into their trips. This is more than just a passing trend – it’s a flourishing strand of hospitality that hotels are working hard to deeply embed in their offering. So how can a property management system (PMS) support this?
The global wellness tourism industry is predicted to be worth $1.35 trillion by 2028. That’s a 100% increase in the market size from 2022. With a focus on healthy lifestyles and a better quality of life, the rapid expansion of wellness tourism began post-Pandemic, when people started to place much more value on maintaining their health and wellbeing.
Hotels are having to significantly ramp up and broaden their interpretation of health and wellness to deliver on guest expectations. Where a hotel gym and maybe a spa or treatment menu previously used to cut it, now guests want to see health and wellness opportunities woven into many aspects of their stay.
This includes healthy options and nutritional information on all food and beverage (F&B) menus. It means a focus on sleep quality, with elevated amenities and even bespoke sleep programmes. It also means much more extensive gyms, spa facilities and health classes, with the option of ordering in-room workout gear too. This is just the tip of the iceberg, and hotels across the world are becoming increasingly creative and innovative with their health and wellness offering.
But aside from implementing facilities and amenities that speak to guest health and wellness needs, how can a hotel’s technology support this booming sector? It starts with the PMS.
Capture guest preferences
With all the information about your guests at hand, the PMS holds the key to marketing and driving bookings for all the health and wellness options available at your property. With support from an integrated CRM such as SIHOT.CRM, you can capture guest preferences and look at booking trends to see what guests are most interested in. This helps hotels refine their health and wellbeing offering, and market tailored services to specific guests.
Email wellness offers
Knowing what kind of health and wellness opportunities catch the attention of guests is the first way the PMS can support a hotel. Next is adequately highlighting these options to guests. Emails are your best friend here. By sending tailored emails to guests before their stay, you can show off your range of health and wellness options, and drive ancillary revenue by securing spa, activity or F&B bookings before they arrive. Emailing them tailored health and wellness offers after their stay can help capture future bookings too. PMS modules such as SIHOT.PRE- & POST-STAY can support this.
Make booking extras easy
Providing the technology and touchpoints for guests to book health and wellness options is a critical piece of the puzzle for hotels. Greater visibility of wellbeing services and more ways to book them directly translates into increased bookings. As well as offering the option to book add-ons at the time of making a room reservation, explore guest apps such as SIHOT.GO! that guests can use to make enquiries or place bookings from. And if you have self-service kiosks in reception such as SIHOT.KIOSK, look at adding ancillary health and wellness services for guests to book here too.
Maximise loyalty programmes
Making the most of your loyalty programme is also a must to drive more awareness and bookings for your health and wellness services. By incorporating bespoke offers to guests – developed using key data from the PMS – you can create a loyal following for the guest wellbeing facilities your hotel offers. Modules such as SIHOT.LOYALTY can be added to SIHOT.PMS to enable you to grow this loyal customer base.
SIHOT can support your hotel to drive forward your health and wellness goals using the PMS as a basis – contact us to find out more.