From a year of catering for pent up demand to a year of reimagining travel: 2023 is set to be the beginning of travellers seeking deeper and more connected experiences. And it will be no easy year, as consumers navigate managing tight finances due to the impact of energy bills, inflation, and interest rates, while very much looking to get out and explore the world.
Capture the remote worker guest segment
The rise of remote working, powered by technology changes, has led to unprecedented growth in the number of ‘digital nomads’ – offering a burgeoning market for hoteliers to tap into.
Not connected yet? The importance of Metasearch in hotel distribution
Metasearch engines allow users to compare hotel prices in one place, making the channel choice easier. According to Google, travellers invest in planning their holidays up to 36 days and more than 40 touch points in several devices. A large part of the OTAs’ sales come from metasearch engines. If your hotel can also be present with their direct sales, why not participate?
HOTELS REQUIRE 24/7 SUPPORT FROM TECH PROVIDERS
Customer support is critical when hotels modernise their tech stacks, operations and guest experiences. Technology inspires guest loyalty, increases revenue and drives growth, but finding time for busy employees to master new systems is not easy. The unexpected is bound to happen and, without strong support, hotels are soon lost and floundering – putting their tech investments at risk.
OPTIMISING SEASONAL PEAKS WITH A PMS
As Easter approaches, hotels start to activate plans for the coming summer season. But today’s travellers are not as bound by high and low seasonality as they once were. How can hotels keep on top of ever-changing consumer trends and optimise their sales and operational performance year-round? That’s where a PMS is invaluable.
HOTELS TURN UP THE LOVE FOR VALENTINE’S DAY
From simple offerings that highlight your hotel’s facilities and services to opulent exclusive experiences, Valentine’s is an occasion hoteliers should fall in love with.
Strong sustainability programmes make hotels stand out from the crowd
Sustainability is no longer an optional extra for hotels. Not only is it ethical to protect the environment, but it also makes sense from a business perspective to keep up with the values of their guests.
Around 73% of global hotel visitors would prefer an eco-sustainable hotel over a traditional one, according to Booking.com research.
The new world of meetings – Hotels MICE
As the world settles into its ‘new normal’, meetings are playing a vital role in the corporate landscape. By understanding the trends in the meeting and event space, hotels and other venue providers can best tailor their offerings to meet customer needs.
HOW HOTELS BENEFIT FROM SELF CHECK-IN
Global brands such as IHG and Marriott may have led the way in adopting self check-in, but the technology is readily available for hotels of all shapes and sizes. Online and app-based check-in tools, along with self-service kiosks which can also dispense room keys, means that guests can skip the front desk. Whilst this may be a quick and convenient solution for guests, it also offers benefits to hotels.
How to boost hotel profitability
The hospitality industry revolves around providing great customer service. But to be a successful business, hoteliers need to ensure their hotel is profitable. How can you boost hotel profitability in your business whilst keeping your guests happy?
PMS integrations ease hoteliers’ concerns
When selecting a PMS, hotels should look to a flexible modular system. Not only will it allow them to create bespoke systems from the most appropriate modules, it will also make it easier to integrate third-party technology providers. With technology advancing fast, it’s best to avoid a monolithic PMS that won’t grow with your business.