The hospitality industry is one of the most dynamic and competitive industries, and as such, hotel operators are constantly searching for ways to maximise revenue and improve efficiency.
One of the most effective ways to do this is by implementing a Revenue Management System (RMS) that fits your hotel’s specific needs and integrates with the Property Management System (PMS).
A hotel’s availability and bedroom rates can change for multiple reasons. Booking pace may drastically pick up or be slower than forecast; rooms may need to be put out of service for maintenance; a special event may be announced in your destination, giving you scope to increase rates. This is where a channel manager is key – saving hotel teams’ time, and ensuring information is automatically updated as and when necessary across every sales channel.
By gathering information about guests’ likes and dislikes, hotels can personalise every engagement, using information to create tailored experiences. Not only do personalised experiences result in increased profitability and build stronger guest relationships, they also increase guest loyalty.
From a year of catering for pent up demand to a year of reimagining travel: 2023 is set to be the beginning of travellers seeking deeper and more connected experiences. And it will be no easy year, as consumers navigate managing tight finances due to the impact of energy bills, inflation, and interest rates, while very much looking to get out and explore the world.
The rise of remote working, powered by technology changes, has led to unprecedented growth in the number of ‘digital nomads’ – offering a burgeoning market for hoteliers to tap into.
Metasearch engines allow users to compare hotel prices in one place, making the channel choice easier. According to Google, travellers invest in planning their holidays up to 36 days and more than 40 touch points in several devices. A large part of the OTAs’ sales come from metasearch engines. If your hotel can also be present with their direct sales, why not participate?
Customer support is critical when hotels modernise their tech stacks, operations and guest experiences. Technology inspires guest loyalty, increases revenue and drives growth, but finding time for busy employees to master new systems is not easy. The unexpected is bound to happen and, without strong support, hotels are soon lost and floundering – putting their tech investments at risk.
As Easter approaches, hotels start to activate plans for the coming summer season. But today’s travellers are not as bound by high and low seasonality as they once were. How can hotels keep on top of ever-changing consumer trends and optimise their sales and operational performance year-round? That’s where a PMS is invaluable.
From simple offerings that highlight your hotel’s facilities and services to opulent exclusive experiences, Valentine’s is an occasion hoteliers should fall in love with.
Sustainability is no longer an optional extra for hotels. Not only is it ethical to protect the environment, but it also makes sense from a business perspective to keep up with the values of their guests.
Around 73% of global hotel visitors would prefer an eco-sustainable hotel over a traditional one, according to Booking.com research.
As the world settles into its ‘new normal’, meetings are playing a vital role in the corporate landscape. By understanding the trends in the meeting and event space, hotels and other venue providers can best tailor their offerings to meet customer needs.
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