Upselling is a vital sales technique. It’s the process of selling higher priced or additional products or services to an existing customer. To be successful at upselling, you need to understand what is important to your customer and match your products to their needs and wants.
A hotel’s PMS may be hidden from the view of guests, but they’re the crux of providing exceptional service throughout your business. Luxury properties need systems they can rely on to assist them in delivering luxury living and hospitality services. While the PMS takes care of core functions such as reservations, front-desk operations and payments in one convenient system, it also needs to facilitate a digital guest experience that can be relied on.
At the end of 2022, just 13% of travel businesses were AI mature with the capability to unlock more potential from the business, leading to phenomenal financial performance achieving 50% revenue growth. Industry publication Skift estimates there is a $28m impact on travel with AI. In a sector struggling with staffing and recruitment, AI will be the saviour of many repetitive and administrative tasks that can be automated.
Whether your business is pacing behind expectations, or you are looking to fill the last few beds on peak dates, maximising your share of business during the peak Summer travel period is key to a successful year. Read on for tips on how to boost your hotel bookings for Summer 2023.
A customer relationship manager (CRM) is a vital tool for hotels when integrated with your wider technology stack. Pulling data from a property management system (PMS) and other integrations, a CRM benefits more than just your marketing department; it provides your whole operation with vital guest information to provide the very best customer experience.
The hospitality industry is one of the most dynamic and competitive industries, and as such, hotel operators are constantly searching for ways to maximise revenue and improve efficiency.
One of the most effective ways to do this is by implementing a Revenue Management System (RMS) that fits your hotel’s specific needs and integrates with the Property Management System (PMS).
A hotel’s availability and bedroom rates can change for multiple reasons. Booking pace may drastically pick up or be slower than forecast; rooms may need to be put out of service for maintenance; a special event may be announced in your destination, giving you scope to increase rates. This is where a channel manager is key – saving hotel teams’ time, and ensuring information is automatically updated as and when necessary across every sales channel.
By gathering information about guests’ likes and dislikes, hotels can personalise every engagement, using information to create tailored experiences. Not only do personalised experiences result in increased profitability and build stronger guest relationships, they also increase guest loyalty.
From a year of catering for pent up demand to a year of reimagining travel: 2023 is set to be the beginning of travellers seeking deeper and more connected experiences. And it will be no easy year, as consumers navigate managing tight finances due to the impact of energy bills, inflation, and interest rates, while very much looking to get out and explore the world.
The rise of remote working, powered by technology changes, has led to unprecedented growth in the number of ‘digital nomads’ – offering a burgeoning market for hoteliers to tap into.
Metasearch engines allow users to compare hotel prices in one place, making the channel choice easier. According to Google, travellers invest in planning their holidays up to 36 days and more than 40 touch points in several devices. A large part of the OTAs’ sales come from metasearch engines. If your hotel can also be present with their direct sales, why not participate?
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