Global brands such as IHG and Marriott may have led the way in adopting self check-in, but the technology is readily available for hotels of all shapes and sizes. Online and app-based check-in tools, along with self-service kiosks which can also dispense room keys, means that guests can skip the front desk. Whilst this may be a quick and convenient solution for guests, it also offers benefits to hotels.
The hospitality industry revolves around providing great customer service. But to be a successful business, hoteliers need to ensure their hotel is profitable. How can you boost hotel profitability in your business whilst keeping your guests happy?
When selecting a PMS, hotels should look to a flexible modular system. Not only will it allow them to create bespoke systems from the most appropriate modules, it will also make it easier to integrate third-party technology providers. With technology advancing fast, it’s best to avoid a monolithic PMS that won’t grow with your business.
A PMS needs to take care of core functions such as reservations, front-desk operations and payments in one convenient system. But modern software also needs to be adaptable depending on accommodation type, as well as flexible enough to grow with the business.
Modern hotels have become more complex businesses than ever to run in the digital age. But cloud-based PMS systems are able to automate a lot of processes and bring digital efficiency to day-to-day operations.
All a hotelier wants for Christmas is full occupancy and a busy restaurant. So how can you appeal to guests during the festive season? From family gatherings in remote locations and city hotels encouraging festive market shopping and sightseeing, to properties which encourage reconnecting with nature and an escape from the hustle of the holidays, Christmas is a time of creativity for hoteliers.
The proliferation of data in smart hotels has made security an even greater concern for hoteliers. Skilled hackers have always exploited vulnerabilities in data systems and even major groups like IHG, the Hilton and the Marriott have been compromised. With the Internet of Things (IoT) increasingly embedded in hotels, the amount of vulnerable personal data collected has increased exponentially.
The industry is facing three massive challenges: 1) low-occupancy levels; 2) understaffing; and, 3) increased guest standards. Guests are returning to hotels with more expectations – and hotels need to deliver. This means understanding the trends and responding to them.
An explosion of new payment apps and options is transforming how customers like to pay. The world of payments was traditionally controlled by banks but new players and modes of payments have opened the market up. The advantages for the hospitality sector are potentially huge. These new technologies make it easy to travel without disruption across international borders with more affordable and instantaneous processing than credit cards.
How we rate hospitality has adapted, from the simple 1 – 5 star classification, to branded affiliations, independent certifications and even review ratings through the likes of Tripadvisor – growth of the hospitality industry has changed in many more ways.
The hospitality industry has struggled with staff shortages for years. But the recruitment crisis is now a whole lot worse all over Europe, the UK and the US. Driven by the pandemic, hospitality professionals were left to ponder their futures while hotels were closed. Hundreds of thousands left the sector with huge numbers not returning due to poor remuneration, inflexible shift patterns and available hours, intense stressful positions and lack of training.
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