The SIHOT Blog
Why hackers target smart rooms
The proliferation of data in smart hotels has made security an even greater concern for hoteliers. Skilled hackers have always exploited vulnerabilities in data systems and even major groups like IHG, the Hilton and the Marriott have been compromised. With the Internet of Things (IoT) increasingly embedded in hotels, the amount of vulnerable personal data collected has increased exponentially.
Omnichannel payments in hospitality
The industry is facing three massive challenges: 1) low-occupancy levels; 2) understaffing; and, 3) increased guest standards. Guests are returning to hotels with more expectations – and hotels need to deliver. This means understanding the trends and responding to them.
Hospitality needs to join the contactless revolution
An explosion of new payment apps and options is transforming how customers like to pay. The world of payments was traditionally controlled by banks but new players and modes of payments have opened the market up. The advantages for the hospitality sector are potentially huge. These new technologies make it easy to travel without disruption across international borders with more affordable and instantaneous processing than credit cards.
Growth of the hospitality industry
How we rate hospitality has adapted, from the simple 1 – 5 star classification, to branded affiliations, independent certifications and even review ratings through the likes of Tripadvisor – growth of the hospitality industry has changed in many more ways.
Technology amidst staff shortages
The hospitality industry has struggled with staff shortages for years. But the recruitment crisis is now a whole lot worse all over Europe, the UK and the US. Driven by the pandemic, hospitality professionals were left to ponder their futures while hotels were closed. Hundreds of thousands left the sector with huge numbers not returning due to poor remuneration, inflexible shift patterns and available hours, intense stressful positions and lack of training.
Automation in the hotel industry
Automation has been around for a long time in hospitality. The first automated reservation system was introduced by the Sheraton hotel chain in 1958. But the hotel sector has continually steered away from automation in the fear it depersonalised the guest experience and failed to realise its potential.
Identifying the high value guest; Reap the rewards of knowing your best audience
High-value guests have different requirements to hotel visitors from other demographics. That’s why you need carefully targeted strategies to attract them to your hotel – and to keep them coming back every year.
The best resort management software: which criteria are key?
A hotel holiday resort behaves incredibly differently to a standard hotel and as a manager you have to be accustomed to juggling multiple products and priorities across the property. All while adapting to a new era of hospitality services and guest experiences.
Augmented reality in hotels
While for many hotels augmented reality (AR) is not immediately around the corner, it is most definitely on its way. Innovative brands and digital companies are developing innovative and creative AR solutions that bring the travel experience to life.
6 Hot Hospitality Trends
The hospitality industry has been through some rough weather. The horizon is beginning to clear but we can’t rest on our laurels.
How to manage guest expectations in hospitality
Hospitality thrives when delivering exceptional experiences.
How to Improve Guest Satisfaction
Guest reviews provide insight to how your hotel is performing, valuable feedback that allows you to understand how well you are delivering on guests expectations.
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