The SIHOT Blog

Automation in the hotel industry

Automation in the hotel industry

Automation has been around for a long time in hospitality. The first automated reservation system was introduced by the Sheraton hotel chain in 1958. But the hotel sector has continually steered away from automation in the fear it depersonalised the guest experience and failed to realise its potential.

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The best resort management software: which criteria are key?

The best resort management software: which criteria are key?

A hotel holiday resort behaves incredibly differently to a standard hotel and as a manager you have to be accustomed to juggling multiple products and priorities across the property. All while adapting to a new era of hospitality services and guest experiences.

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Augmented reality in hotels

Augmented reality in hotels

While for many hotels augmented reality (AR) is not immediately around the corner, it is most definitely on its way. Innovative brands and digital companies are developing innovative and creative AR solutions that bring the travel experience to life.

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6 Hot Hospitality Trends

6 Hot Hospitality Trends

The hospitality industry has been through some rough weather. The horizon is beginning to clear but we can’t rest on our laurels.

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How to Improve Guest Satisfaction

How to Improve Guest Satisfaction

Guest reviews provide insight to how your hotel is performing, valuable feedback that allows you to understand how well you are delivering on guests expectations.

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Future of the Hospitality Industry

Future of the Hospitality Industry

How the sector will evolve on the road to recovery The last two years may feel like a game changer for hospitality but in reality they have only accelerated trends that were already underway.

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Boost your bottom line with direct bookings

Boost your bottom line with direct bookings

Thousands of room nights have been lost during the pandemic, and while much of the global hotel market is bouncing back by fulfilling postponed bookings, there remains huge pent up travel demand to be secured.

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