Automation has been around for a long time in hospitality. The first automated reservation system was introduced by the Sheraton hotel chain in 1958. But the hotel sector has continually steered away from automation in the fear it depersonalised the guest experience and failed to realise its potential.
High-value guests have different requirements to hotel visitors from other demographics. That’s why you need carefully targeted strategies to attract them to your hotel – and to keep them coming back every year.
A hotel holiday resort behaves incredibly differently to a standard hotel and as a manager you have to be accustomed to juggling multiple products and priorities across the property. All while adapting to a new era of hospitality services and guest experiences.
While for many hotels augmented reality (AR) is not immediately around the corner, it is most definitely on its way. Innovative brands and digital companies are developing innovative and creative AR solutions that bring the travel experience to life.
The hospitality industry has been through some rough weather. The horizon is beginning to clear but we can’t rest on our laurels.
Hospitality thrives when delivering exceptional experiences.
Guest reviews provide insight to how your hotel is performing, valuable feedback that allows you to understand how well you are delivering on guests expectations.
All that shiny new tech on the market may look very appealing but unfortunately it costs money, and hotels have limited budgets. So return on investment is the name of the game when it comes to investing in new technology.
How the sector will evolve on the road to recovery The last two years may feel like a game changer for hospitality but in reality they have only accelerated trends that were already underway.
How to gain greater flexibility with your technology providers
Businesses are learning to work smarter – not harder – to engage consumers throughout their shopping journey.
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