The SIHOT Blog
Technology amidst staff shortages
The hospitality industry has struggled with staff shortages for years. But the recruitment crisis is now a whole lot worse all over Europe, the UK and the US. Driven by the pandemic, hospitality professionals were left to ponder their futures while hotels were closed. Hundreds of thousands left the sector with huge numbers not returning due to poor remuneration, inflexible shift patterns and available hours, intense stressful positions and lack of training.
Automation in the hotel industry
Automation has been around for a long time in hospitality. The first automated reservation system was introduced by the Sheraton hotel chain in 1958. But the hotel sector has continually steered away from automation in the fear it depersonalised the guest experience and failed to realise its potential.
Identifying the high value guest; Reap the rewards of knowing your best audience
High-value guests have different requirements to hotel visitors from other demographics. That’s why you need carefully targeted strategies to attract them to your hotel – and to keep them coming back every year.
The best resort management software: which criteria are key?
A hotel holiday resort behaves incredibly differently to a standard hotel and as a manager you have to be accustomed to juggling multiple products and priorities across the property. All while adapting to a new era of hospitality services and guest experiences.
Augmented reality in hotels
While for many hotels augmented reality (AR) is not immediately around the corner, it is most definitely on its way. Innovative brands and digital companies are developing innovative and creative AR solutions that bring the travel experience to life.
6 Hot Hospitality Trends
The hospitality industry has been through some rough weather. The horizon is beginning to clear but we can’t rest on our laurels.
How to manage guest expectations in hospitality
Hospitality thrives when delivering exceptional experiences.
How to Improve Guest Satisfaction
Guest reviews provide insight to how your hotel is performing, valuable feedback that allows you to understand how well you are delivering on guests expectations.
Hotel ROI: how to make sure that your tech investments are paying off
All that shiny new tech on the market may look very appealing but unfortunately it costs money, and hotels have limited budgets. So return on investment is the name of the game when it comes to investing in new technology.
Future of the Hospitality Industry
How the sector will evolve on the road to recovery The last two years may feel like a game changer for hospitality but in reality they have only accelerated trends that were already underway.
The Benefits of Hotel Cloud Software
How to gain greater flexibility with your technology providers
Selling more: Evolving the customer experience to secure more revenue.
Businesses are learning to work smarter – not harder – to engage consumers throughout their shopping journey.